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Wok Boyz

Wok
Boyz

Bringing the bold flavour of Wok Boyz to Ghana's food lovers through vibrant brand activations, social content and experiences that built a hungry community of fans.

Year2024
ScopeBrand & Activation
MarketGhana
IndustryFood & Hospitality

What We Did

Empire Marcomm helped Wok Boyz turn up the heat on its brand in Ghana, building awareness and craving among urban food lovers.

We created high-energy activations, mouth-watering social content and on-the-ground experiences that put the brand's bold, customisable flavours front and centre. A focused influencer and digital strategy drove buzz and footfall.

The programme grew Wok Boyz into a go-to name for fresh, fast, flavour-packed food among Ghana's young, social audience.

Deliverables

Brand Activation Social Content Influencer Marketing Experiential Digital Strategy Photography & Video

Project Details

ClientWok Boyz
IndustryFood & Hospitality
Duration8 Months
MarketGhana — Accra
ChannelsDigital, Social, BTL, Experiential

Campaign Results

Activation Events20+
Social Reach800K+
Engagement+40% Uplift
Footfall Growth+18%

Video Gallery

Campaign reels, activation highlights and brand films.

Campaign Highlights Reel

Add YouTube or video URL

Activation Coverage

Add YouTube or video URL

READY TO
BUILD YOUR
NEXT CAMPAIGN?

Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.