Igniting Ghana's love for Tasty Tom through vibrant consumer activations at 200+ retail sites, high-energy community events and a BTL campaign that engaged nearly one million consumers.
Empire Marcomm designed and executed a high-energy consumer activation programme for Tasty Tom — one of Ghana's most beloved tomato paste brands — focused on deepening emotional connection with everyday Ghanaian consumers.
Our teams deployed to 200+ retail sites across the country, creating vibrant in-store brand moments through sampling, cooking demonstrations, promotions and branded merchandise. Community-level events brought the brand to life in local neighbourhoods, generating organic word-of-mouth and strong repeat purchase intent.
A complementary digital content series amplified on-ground moments to Tasty Tom's social audience, extending the programme's reach far beyond direct touchpoints.
Deliverables
On-ground moments, activations and campaign executions.
Campaign reels, activation highlights and brand films.
Add YouTube or video URL
Add YouTube or video URL
Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.