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Ecobank

Ecobank

Strengthening Ecobank's brand presence in Ghana through integrated campaigns and customer-focused activations that brought the pan-African bank closer to everyday consumers.

Year2023
ScopeBrand Campaign
MarketGhana
IndustryBanking & Finance

What We Did

Empire Marcomm worked with Ecobank to elevate its brand visibility and deepen customer engagement across Ghana.

Our programme combined a national ATL campaign with targeted activations at branches and high-footfall locations, supported by a focused digital strategy that highlighted Ecobank's products and pan-African strength.

The campaign reinforced Ecobank's reputation as a trusted, accessible banking partner for individuals and businesses alike.

Deliverables

ATL Campaign Brand Activation Digital Strategy Branch Marketing OOH Content Production

Project Details

ClientEcobank Ghana
IndustryBanking & Finance
Duration10 Months
MarketGhana — National
ChannelsTV, Radio, OOH, Digital, BTL

Campaign Results

Activation Sites50+
Reach2M+
Digital Impressions10M+
Brand Recall+25% Lift

Video Gallery

Campaign reels, activation highlights and brand films.

Campaign Highlights Reel

Add YouTube or video URL

Activation Coverage

Add YouTube or video URL

READY TO
BUILD YOUR
NEXT CAMPAIGN?

Let's create something bold together. Our team is ready to bring your brand vision to life across Ghana and West Africa.